Notes on Craft & Style
Trends, styling notes and the stories behind each collection.
Building a Going-Out Capsule Wardrobe: 4 Pieces, Endless Combinations
A going-out capsule wardrobe doesn’t need ten outfits — just a handful of pieces that mix cleanly across color, technique, and formality.
What to Wear to a Pakistani Wedding: Mehndi, Baraat & Walima Guide
Mehndi, baraat, walima — each wedding event has a different dress code. A practical guide to planning a Pakistani wedding guest wardrobe.
Comfort With Structure: The Pakistani Fashion Trend Defining 2026
The defining Pakistani fashion story of 2026: comfort with structure, border embroidery over all-over work, and a shift to warm earthy tones.
The Shoe Wardrobe You Actually Need: A Simple Guide
Most wardrobes have too many clothes and not enough shoes. A simple framework for building a shoe collection that covers everything without overbuying.
How to Choose a Perfume (And Make It Last All Day)
Most people judge perfume by the first ten seconds off the bottle — the least reliable moment. How to actually choose one, and make it last longer.
How to Choose (and Style) a Printed Saree
Sarees are hard to judge online — print scale, drape, and formality all matter. A real buying and styling guide, from daytime festive to wedding wear.
How to Choose the Right Abaya for Every Occasion
An abaya has to work harder than almost any other piece. Here’s how to choose the right one — for daily wear, formal occasions, and weddings.
New Arrivals: Embroidered Kurtas Meet Hand Block-Printed Trousers
Two new pieces pair hand embroidery with hand block-printed trousers — craft and pattern in one outfit. Meet the Noir Blossom and Midnight Noir sets.
5 Ways to Style a Black Kurta (For Every Occasion)
Black is the one color that always works — but it can read five totally different ways. A real styling guide to getting the most out of a black kurta.
Embroidery vs Block Print: What’s the Difference (And Can You Wear Both)?
Embroidery and block print are often confused, but they’re completely different techniques. Here’s how to tell them apart, and when to choose each.